杨洁璐（Fiona Yang）
Opinion
16 May 2022
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In the face of the huge risks and uncertainties of the epidemic, young people of Generation Z will choose to treat serious issues or public affairs with an entertaining attitude. In fact, what this reflects is that they want to be able to control their lives and show the truth. Another self, as well as eliminating anxiety and boredom. So brands also need to deconstruct these real Gen Z thoughts to actually deliver value in a way they love.
